About Us

Ash Cosmetics began its Journey in  2014 and officially launched a range of cosmetics in 2016 . The Founder and Creative Director Aisha Latif  (Ash), developed a science-led cosmetic line with a focus on active ingredients, modern design and exceptional functionality. Ash brings with her many years of R&D and commercial experience, her background is in Biomedical Sciences with expertise in the Life Science Sector.

Ash Cosmetics exists at the revolutionary intersection of science, beauty and luxury. The brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. The products Ash launched have been created alongside experts in the fashion industry, as well as skin care clinicians, who have outstanding knowledge and experience in creating products with excellent skin compatibility.

Ash has made no compromises when it has come to quality; complexion products are infused with the most ground breaking active ingredients available to create unbelievably surreal skin. Each ingredient is thoroughly tested to guarantee excellent performance and consistency.

All ingredients are carefully selected ensuring they are free from parabens and sulfates, predominantly vegan and never tested on animals.

Ash cosmetics have solidified its reputation as being ideal for film, fashion and media makeup, as well as everyday makeup. The Brand is distinguished by sensorial textures, modern colour collections, and sleek custom packaging.

Most Recent Breakthrough - Seamless HD Foundation is Now approved by Dermatologist






Awards and Achievements

WINNER OF Entrepreneur of the Year award - Inspiring woman awards 2017

WINNER OF Best Beauty Product Of The Year - Fashion and Beauty Awards 2017

WINNER OF Phenomenal Business Award - International Achievers Awards 2018

WINNER OF Greater Manchester Business of the Year Award 2019  

Featured In Cheshire Life Magazine


Featured In Harpers Bazaar


Featured In Elle Magazine


Featured in Cosmopolitan



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