About Us

Ash cosmetics is a science-led beauty brand and has been recognised for their breakthrough formulations, technological innovations and unwavering commitment to reinvention.

Ash cosmetics was founded 2014 by Aisha Latif (Ash) , with one aim, to develop an exceptional range of cosmetics. Ash’s Passion has always been skincare and find natural ingredients in cosmetics to enhance beauty and to slow down the process of ageing.  Creating formulas enriched with antioxidants and ability for form natural barriers is something Ash has demonstrated in her previous work. Ash also holds a patent she filed when working for Johnson and Johnson which was related to increasing  wound healing  properties with minimal scarring.

Her experience and extensive knowledge in Biomedical Sciences and R&D ensures that her core principles are up held throughout.

Since the beginning Ash has developed a luxury cosmetics brand, with the focus on active ingredients, modern design and exceptional functionality.

Ash Cosmetics is an Multi-Award winning brand, manufactured from the highest purity raw ingredients. We ensure all products are free from parabens and sulphates. Up to  80%  of the range is vegan and all products have never been tested on animals.

All Ash cosmetics products have been created in-conjunction with best skin care clinicians, to create the ultimate skin compatibility, backed with scientific data to support her findings.

 Ash “makes no compromises when it comes to quality”.

 Each ingredient is thoroughly tested to guarantee excellent performance and consistency.  Ash cosmetics have solidified its reputation within film, fashion and media

Most Recent Breakthrough - Seamless HD Foundation is Now approved by Dermatologist






Awards and Achievements

WINNER OF Entrepreneur of the Year award - Inspiring woman awards 2017

WINNER OF Best Beauty Product Of The Year - Fashion and Beauty Awards 2017

WINNER OF Phenomenal Business Award - International Achievers Awards 2018

WINNER OF Greater Manchester Business of the Year Award 2019  

Featured In Cheshire Life Magazine


Featured In Harpers Bazaar


Featured In Elle Magazine


Featured in Cosmopolitan



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