Ash Cosmetics

Posted on October 25 2018




Running a business is never a easy task, it all started off as a hobby for me. I had never thought this far ahead.  I always wanted to do something that was going to make a difference not only in my business but I would have the same approach in my ever day job. I would always do my research before I approached my customers and this is exactly what I did when I was looking in to the world of beauty products. I had the passion to create products that had unique properties, so one day I decided to test the market with a product I had worked on for many months. I took part in one of the largest beauty event held in London. Little did I know this was going to rocket, we SOLD OUT! And the next thing I found was our brand was all over social media. We had bloggers, experts from the beauty industry, makeup artists praising the product. It wasn't long and orders online started to roll in. If I am being totally honest, I wasn't prepared for it.  I wanted to continue taking part in beauty events whilst doing my full time job which I absolutely loved. My family was young but I had this drive that kept pushing to keep going. It has now been 4 years and the business has grown from strength to strength. I remember being interviewed by the BBC team during my finalist awards at the inspiring woman's awards, dreading someone from work would notice me I tried to hide and hoped I wouldn't go live.  We were up against tough competition so for me being in the finals alone was a great achievement. I remember both my husband and I seated, upon announcing 'Ashcosmetics' as the winner for entrepreneur of the year his phone dropped out of his hand whilst I looked around in shock. I had not prepared for a speech ... I was happy, nervous and in shock. Following the Win on Entrepreneur of the Year award  we have won 2 more awards both of which were anonymous nominations and public votes.  I have made many appearances not only in media but also on the expert panels and educational sector with the beauty experts. The level of support I have had from the general public and our followers has been phenomenal. On days when things are not working out or going well I look back at this and appreciate everything I have achieved through my journey . I continue to make no compromises when it comes to good quality, some projects can be more challenging than others but that's where the fun is. The products I have launched to date have outperformed to what is available on the market. I might still be small fish compared to the large established organisations out there but strongly believe I have something unique to offer.  Once you have tried the AshCosmetics range you are hooked, my followers and repeat customers would agree on this too! 

Once again our professional beauty North this weekend was A HUGE SUCCESS, we doubled the size of our stand this year and it still fell small, next year we may have to invest in a cue system ... we really did struggle to keep up with flow of customers we had at the stand ...

I THANK EVERYONE for their on-going support and believing in the brand! 




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